10 Incredible Packaging Design Ideas for Christmas 2020

The festive season is just around the corner and with it the time for gift-giving, and one of the most important months in the retail calendar. As products compete to fly off the shelves, preparation is key. It isn’t enough to have remarkable items on offer; you also need to present them in the best possible way, with striking designs for gift packages and other Christmas packaging options across the retail industry. Humans are visual creatures, and an incredible packaging design idea could make a huge difference to your festive success.

Colours are King

Christmas colours are the number one way to design Christmas packages that pack a punch. The traditional colours are red and green, of course, but metallic styles are also an amazing way to stand out with festive cheer. Try adding gold, silver or bronze highlights to your packaging so that they really catch the eye and give that feeling of a luxury treat.

Rustic Influences

Rustic designs use cost-effective materials to create a warm, cosy, Scandinavian vibe that can work perfectly for Christmas gift packages. Almost any product will look good wrapped in a rustic style, plus the earthy tones work brilliantly alongside flashes of festive gold or other metallic elements if you want to go that extra step.

Eco-Friendly

Sustainable packaging is the future, and it doesn’t have to be second-hand newspapers tied together with string. Finding a stylish, eco-friendly design and using sustainable materials can help promote the ethos of your brand and gain loyal customers. It can also look beautiful, drawing on the rustic styles mentioned above to create something that sings of the natural world.

Glitter and Sparkle

What’s Christmas all about? Family, love, and gratitude, yes - but also, glitter! Adding sparkle to your packaging speaks to the Christmas spirit like nothing else. It’s also a visual feature that will make your product stand out amongst the rest, and it’s particularly effective for anything aimed at children and younger people. You can even get eco-friendly glitter options!

Minimalism

Another way to make your products stand out is by following the saying ‘less is more’. Amongst a plethora of brightly coloured and patterned designs, a simple white box (if done effectively) can offer a touch of class that your customers will flock towards.

Humour and Fun

Christmas is all about spreading joy, so why not incorporate that into your packaging? Including a funny image or even a joke, is a tried-and-tested way to get customers onside before they’ve even opened the package itself. It’s also a great way to get word-of-mouth marketing to help you sell your product.

Embossing

Embossing is a technique to create a 3D effect on the surface of your gift packaging boxes. It’s a brilliant way to draw attention to your brand symbols, especially if used alongside Christmassy metallic colours such as gold. Perfect for the upmarket brands, it can create a luxurious novelty that people will love.

Christmas Designs

Of course, there’s nothing wrong with keeping it traditional! Using common Christmas images - reindeer, Christmas trees, Santa Claus, crackers - on your packaging can help you get into the festive vibe easily and with some really fun designs.

Make it Customisable

When giving a gift, people love the option to customise the packaging, especially for their loved ones. This could take the form of anything from choosing the colour, to including a personalised note or label. Making your packaging customisable is a fantastic way to give your customers an individual Christmas experience.

A Product Itself

Why not make your packing itself into a product? For example, you could include guidelines on your wrapping paper so that, when unwrapped, it can be folded into an origami Christmas decoration. Adding extra value like this can really be appreciated, especially during the festive season when so many people are getting into their arts and crafts.

Wrapping up

There are several different things that you can do to produce unique Christmas packaging that provides consumers. If you’re interested in finding out how DiamondBox can help elevate your brand with high-quality packaging, get in touch and speak to a member of our team today on 0121 505 2211 or send us an email on sales@diamondbox.co.uk. You can also contact a member of our team by using the contact form below. We look forward to hearing from you.