5 Exciting eCommerce Packaging Ideas Keeping Brands Ahead

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With so many companies choosing to carry out their shopping activity online rather than in-store, the majority of shopping and brand experiences have changed drastically. Where businesses used to have entire shops to create a living, breathing experience of their brand, this (for the most part) has now been reduced to uninspired conversion-optimised web stores, the eCommerce packaging, and of course the goods themselves. 

This reduction in experience is so extreme that buying expensive aftershave online is nearly exactly the same as ordering parts for your car, and for brands where some value is placed in the prestige elicited just by buying, having the brand experience reduced to picking up a brown box off a doorstep can be very damaging.

This has paved the way for companies across a huge range of sectors to invest in their packaging in order to find ways to convey their brand experience right from the customer’s doorstep up to the point where they are using the product. We are going to explore a few of these ideas in this blog, and how they can be applied to virtually any brand that has an eCommerce packaging aspect of their business.

Sustainable eCommerce Packaging

Sustainability

The first thing on people’s lips is not just central to eCommerce packaging in 2020, it’s also central to most businesses’ overall activity. Wherever you turn in almost any industry sector, you will find companies talking about their pledges towards sustainability to aid a greener future. 

The implications of sustainable living are wide-reaching and radical - any aspect of a business can be scrutinised and improved. One of the main ways people are looking to improve sustainability is by the reduction of single-use plastics commonly found in all kinds of packaging. 

By shifting towards 100% recyclable options such as cardboard and paper, companies are able to significantly improve their carbon-footprints and hit those all important sustainability targets. So impactful is this change, that the use of plain cardboard with a simple logo and brand design is enough to convey an environmentally-responsible brand image.

Colourful eCommerce Packaging

eCommerce Packaging in Colour

5 Exciting eCommerce Packaging Ideas Keeping Brands Ahead Diamond Box

In the words of a famous Levi’s campaign that brought black jeans to the world of British fashion, “When the world zigs, zag!” - and the message could not be clearer. If you want to be remembered, then you must be distinct from your contemporaries.

DiamondBox are no strangers to this ethos, and by using our IterumFIVE printing service, you can easily inject some of that distinction straight into the lifeblood of your product’s eCommerce packaging by printing inside and outside the box. By printing outside the packaging you are delivering your brand's message from the second anyone sees the box, and by printing inside, you can add an element of contrast that is rarely utilised but gives an added dimension and depth to the product and brand.

eCommerce Packaging Design

Shaping up Nicely

When we think of cardboard packaging we are pretty much universally tied to the idea of a box or tube. If things are extra special then maybe we can even expect a heart-shaped box. In today’s world, this is a convention that is increasingly being challenged. Products and their packaging must stand out from the word go, and when combined with colour, a unique or unexpected box can be the perfect route to piquing a potential customer’s interest in-store and enhancing the online/eCommerce experience when a product is delivered.

Unique eCommerce Packaging

Tactile Experience

There is more to great cardboard packaging than meets the eye. It’s all about the small features that can bring your packaging to life; delivering a memorable unboxing experience for your customers.

Apple are the masters of creating an incredible sensory experience that communicates their brand without the need for a logo or words. Apple does this by making their packaging as aesthetically pleasing and artistic as the product within. Every inch of their product is designed to be simple, clean and direct; avoiding sensory over-stimulation. Opening the packaging is no different, even lifting the lid provides the customer with a unique tactile sensation and euphonious sound.

As a brand, you want your cardboard packaging to leave customers with a good lasting impression, providing your customers with an iconic sensory experience will only serve to increase the quality of your brand and give your customers a story to tell.

Conclusion

Providing your customers with high-quality eCommerce packaging that provides customers with an iconic sensory experience and that instils the living, breathing experience of your brand enables customers to feel apart of something much greater than just another brand.

Interested in finding out how we can elevate your brand? Get in touch with a member of the DiamondBox team today on 0121 505 2211 or send us an email on sales@diamond-box.co.uk