7 Emerging Packaging Trends to Look Out For
Ecommerce packaging strategies play a significant role in positioning your brand and business in a crowded and competitive market. That's precisely why it is crucial to keep up to date with the latest eCommerce packaging trends in your sector.
This article will review the top seven packaging trends you can't afford to miss and how those unique packaging trends can affect the future of eCommerce.
Packaging Automation
Perhaps one of the most important eCommerce packaging strategies focuses on automated packaging trends. Indeed, 4 out of 10 businesses that rely on packaging name automation as one of the biggest packaging trends for eCommerce packaging. Packaging automation can provide an adequate management solution for optimised resource usage, leading to more sustainable eCommerce packaging.
Additionally, as packaging goes, automated eCommerce packaging processes can save time and money, ensuring the business can remain afloat and go to market faster.
Continued Growth in Digital Printing
Digital printing remains a favourite when it comes to trends in packaging design. Indeed, making digital printing an integral factor of eCommerce packaging solutions enables brands to bring new and impactful designs. Packaging strategies for eCommerce value artwork matters as much as sustainable eCommerce packaging; therefore, digital printing can be the answer businesses need.
Expect An Influx of Brand Content
The post-pandemic economy encourages eCommerce shopping, and therefore the need for eCommerce packaging trends to meet brand requirements is growing. More businesses sell online, which means branded packaging designs are on the rise, and eCommerce packaging solutions must now mirror the brand. This doesn't only mean an influx in branded patterns in packaging design but also custom packaging solutions reflecting brands' values, mottos, and products.
The Continued Rise of Minimalistic Packaging Design
Minimalistic trends in packaging design elevate the eCommerce packaging solutions. Indeed, sustainable eCommerce packaging is a must for businesses selling online. Minimalist packaging can significantly reduce the environmental footprint. Yet, as per the eCommerce packaging directives for the EU, the choice of sustainable eCommerce packaging solutions must provide effective protection for the goods and meet regulations.
Illusion Of Three Dimension Packaging Designs
Smart packaging design can deliver excitement while meeting sustainable eCommerce packaging requirements. Three dimension packaging designs create the illusion of further depth in packaging solutions. This unique packaging approach turns traditional two-dimensional packaging designs into an engaging and exciting experience. Ideal for unboxing videos and influencer marketing content, the trend is likely to create a social media buzz! Besides, as all good things never come alone, 3D illusion packaging designs don’t affect eCommerce sustainability objectives.
Interactive Packaging
We live in a digital world, so it makes sense for innovative eCommerce brands to embrace the possibilities of digital trends in packaging design. Utilising interactive eCommerce packaging solutions can help share valuable content with the customers while providing sustainable eCommerce packaging. A QR code can direct customers to a tutorial on YouTube or encourage them to share their unpacking experience on social media. As unboxing content significantly drives eCommerce sales, interactive packaging can become a strategic income-generation investment.
Rise Of Virtual and Augmented Packaging
There is more to your eCommerce packaging solutions than meets the eye. Augmented reality can push the boundaries of what is possible with physical trends in packaging design to include virtual packaging trends. AR is a value-generating trend for eCommerce, so it's time to make it an integral part of your sustainable eCommerce packaging strategy. Making the packaging go further through technology rather than physical features can promote eCommerce packaging solutions to the next level.
Find Out How Diamond Box Can Help Design and Create Unique Ecommerce Packaging
Discover how Diamond Box can help design and create unique, bespoke eCommerce packaging by checking out our complete guide here. Alternatively, you can get in touch with a member of the Diamond Box team today on 0121 505 2211 or by emailing sales@diamond-box.co.uk.