Ecommerce Packaging: Advantages of Using Space More Efficiently

While eCommerce packaging may protect the products you sell, it is also designed to entice the customer and make them want to buy what you are offering. This is why an awful lot of research, care, and consideration needs to be put in when it comes to the packaging of your products.

However, there is a big difference between designing packaging for products that will go on the shelves as opposed to designing packaging for eCommerce packaging. With eCommerce packaging, it’s still important to make sure that your items are branded to perfection and that they are a great representation of your business. Nevertheless, at the same time, you need to make sure that practicality and convenience factors are taken into consideration as well. So, with that being said, let’s take a look at some useful tips and pieces of advice when it comes to getting your custom eCommerce packaging right and using the space efficiently.

Ecommerce packaging, it’s still important to make sure that your items are branded to perfection and that they are a great representation of your business. Nevertheless, at the same time, you need to make sure that practicality and convenience factors are taken into consideration as well. So, with that being said, let’s take a look at some useful tips and pieces of advice when it comes to getting your custom eCommerce packaging right and using the space efficiently.

Make Your Ecommerce Packaging Relevant

You can never afford to remain stagnant when it comes to marketing and branding in the current day and age. You need to have your finger on the pulse of your target consumer market. Consider their needs, wants, and tastes, and improve your packaging using this information. Even subtle changes can make a massive difference. The last thing you want is for your packaging to become past its sell-by date.

Put Market Research to Good Use

How are you supposed to know if your product packaging is making an impact if you don’t invest in market research? Eye-tracking market research can be incredibly insightful. This involves using the latest virtual reality technologies to determine how customers react to the packaging of your products. This is imperative in determining how striking your product packaging is and whether it has the desired impact. You can then make the necessary changes to improve your packaging if required.

Lower Your Postage Costs

In addition to the points that we have discussed so far, another advantage you are going to be able to benefit from is the ability to reduce your postal costs. The majority of postal companies today will price up items based on how much they weigh and their dimensions. By using space more efficiently with your packaging, you are going to be able to reduce the dimensions of the packaging, and as a consequence, you may be able to reduce your postal and packaging costs in the process.

Always Be Aware of Your Competition

This doesn't mean that you should copy what they’re doing, but you should certainly study it. Take a look at their packaging and the various design elements they are using that makes it so successful. You should also look at the less successful brands, so you can see where they are going wrong with their designs. The more you know, the greater chance you’ll have of positioning yourself correctly in the market with packaging that stands out.

Clear Typography

Clear typography is a must. There are so many brands that make the mistake of using fancy fonts, which may look pretty but are a nightmare to read. It’s important to remember that a potential consumer is only going to have a couple of seconds to look at your product in most cases. Concise and legible lettering is always preferred, as it makes it easier for consumers to decide whether something is for them or not.

Practicality Is Always the Most Important

You should never ditch practicality for a fancy design. Customers are after efficiency and ease of use. They are only going to get frustrated if your product is packaged in a manner that is not practical, even if it does look good! Also, consider how to lower eCommerce packaging waste and boost your eCommerce packaging sustainability.

You Can Protect Your Items More Effectively

Another benefit of using space more efficiently when it comes to eCommerce packaging is that you are going to be able to protect your items more effectively. Packaging like void fill makes efficient use of space to ensure that all items that are packaged inside are safe and protected. When you use the space in your packaging to ensure your products are safeguarded, you are taking a positive step when it comes to satisfying your customers with your eCommerce products. After all, no one wants to receive a broken item in the post, do they?

Interested? See Why Diamondbox Are the UK's Number One Choice for Sustainable, Durable, Cost-Effective Ecommerce Packaging

Discover why DiamondBox is the UK’s number one choice for sustainable, durable and cost-effective eCommerce packaging by checking out our guide here. Alternatively, you can contact a member of our team via our quick and easy contact form below. You can also get in touch with a member of the DiamondBox team on 0121 505 2211 or by email at sales@diamond-box.co.uk. We’re looking forward to hearing from you.