10 New eCommerce Packaging Trends to Watch out for 2023

The eCommerce packaging industry is booming and will only get bigger in the years to come. With more and more people shopping online, businesses need to find new and innovative ways to package their products to stand out from the competition. This blog post will discuss seven of the hottest eCommerce packaging trends you need to watch for in 2023!

2023 eCommerce Packaging Trends

The new year will bring some exciting changes in the packaging industry. Exciting new trends are set to revolutionise how businesses package their products. Eco-friendly materials, unique designs, and custom printing are just some trends you should look out for in 2023.

1. More Sustainable Packaging

Sustainable packaging is the practice of creating and using packaging materials that are recyclable, compostable or biodegradable. It is becoming increasingly popular as businesses take more responsibility for their environmental impact. Sustainable packaging is essential for e-commerce because it can help businesses reduce their carbon footprint and create a cleaner environment. Recyclable packaging, biodegradable packaging, compostable packaging and kraft paper packaging are all sustainable packaging solutions that businesses can adopt in 2023.

Recyclable Packaging:

Recyclable packaging is made from materials that can be recycled and used again. It includes using cardboard, paper, glass and metal instead of plastic to package items. These materials are often easier to recycle than plastic, making them an excellent solution for businesses looking to reduce their environmental impact.

Biodegradable Packaging:

Biodegradable packaging is made from materials that naturally break down over time when exposed to air, water and sunlight. It is becoming increasingly popular as businesses look for ways to reduce their carbon footprint. The most common materials used for biodegradable packaging include paper, cardboard, cotton and bamboo.

Compostable Packaging

Compostable packaging is made from materials designed to break down in a composting environment. These materials, such as plant-based plastics, dissolve when exposed to moisture and heat. As a result, compostable packaging is becoming increasingly popular as businesses look for ways to reduce their environmental impact.

Kraft Paper Packaging:

Kraft paper packaging is made from natural raw materials such as wood pulp, water and chemicals. It is becoming popular in the eCommerce industry as it is economical, recyclable and biodegradable.

2. Innovation in Sustainability for Packaging

Design innovations are expected to be the big thing for next year as the demand for plastic-free, reusable, and recyclable packaging is growing. This is building on the back of the trend that has appeared in the last few years as consumers are demanding more from brands in a stand against waste. If you decide to switch to sustainable packaging, not only will you protect the environment, but your business will be sending out a message that it's working towards a positive and greener future. April 2022 saw the UK’s Plastic Packaging Tax take effect. It will have a huge impact on the types of packaging materials that will be on the shelves and heading to our doorsteps.

In the past, there were nationwide cardboard shortages and this is forcing businesses to think outside the (cardboard) box! This resulted in the demand for sustainable materials for packaging to surge. Many businesses have realised that they can incorporate returnable packaging solutions in their fulfilment operations, simplifying the returns process and helping customers return unwanted goods easily.

3. More Subtle Brand Designs

More subtle brand designs are becoming popular in the eCommerce industry as businesses look for ways to stand out from the competition. Brands are now moving away from flashy packaging and opting for more minimalistic designs with clean lines and muted colours. This type of packaging is perfect for businesses that want their products to be noticed but don't want to use overly flashy packaging.

4. Minimalist Ecommerce Packaging Designs

Have you ever wondered how you can make your product stand out more? Minimalist packaging is about being clean, uncomplicated, but effective. Creating a simple, yet sustainable packaging design to hug the customer as soon as they get it. This requires bespoke eCommerce packaging that is unique to your brand. If carried out correctly, it is an infallible way to ensure that your brand gets noticed and remembered.

5. More Brands Will Adopt Return-Ready Packaging

Return-ready packaging is becoming increasingly popular in the eCommerce industry as businesses look for ways to reduce their environmental impact. This type of packaging uses recyclable, compostable and biodegradable materials and is designed to be easily reused or returned. This makes it easier for customers to return items without creating additional waste.

6. The Rise of Interactive Packaging

At first glance, this name might throw you off but it is not about putting pop-ups in the openings of your boxes. The QR code has become a recurring trope in our lives thanks to track and trace. This has created further opportunities for eCommerce packaging. Using a QR code on your packaging is an easy, engaging, and effective way to provide further information about your products. Not only does it provide customers with a quick way to view information about your product, but it can also be used to bring up helpful tips; ranging from how-to videos to full manuals. What’s more, interactive packaging reduces additional physical packaging features like instruction manuals or guides.

7. The Continued Rise of Ecommerce Packaging

The eCommerce industry has seen enormous growth since the pandemic and lockdowns began. This need to have everything delivered has made sure that customers are expecting a flawless eCommerce experience. This is everything from making their order to getting their goods. If you want your business to succeed in the growing eCommerce market, you need to ensure that your business is up to the job. You need to ensure that your eCommerce solutions, including your sustainable packaging, is up to the task.

8. Customised Packaging

Customised packaging is becoming popular in the eCommerce industry as businesses look for ways to make their products stand out from the competition. Customised packaging allows businesses to create unique, eye-catching, personalised packaging that reflects their brand identity and values while still staying within budget.

These are just a few of the exciting new trends that are set to revolutionise the eCommerce industry in 2023. By adopting sustainable, recyclable and return-ready packaging solutions, businesses can reduce their environmental impact while still providing customers with a memorable and enjoyable unboxing experience. In addition, by customising their packaging, businesses can create unique and personalised packaging that reflects their brand identity. eCommerce businesses should consider these trends and look for ways to incorporate them into their packaging strategy in 2023. Doing so will help businesses stand out from the competition, reduce their environmental impact and create a memorable unboxing experience for customers.

Maximise Impact by Switching to Diamondbox's Ecommerce Packaging Today

Discover how DiamondBox can help you maximise the impact of your eCommerce packaging by clicking here. Alternatively, you can contact a member of our team today either by using our quick and easy contact form below or by getting in touch with our team today on 0121 505 2211 or by emailing us at sales@diamond-box.co.uk. We look forward to hearing from you.