Retail Ready Packaging Solutions: 5 Benefits of Using Retail Ready Packaging
Why Is Retail Ready Packaging Important?
Retail ready packaging refers to the use of the same packaging during transportation and in retail outlets. Shelf ready retail packaging offers protection, customisability, durability and stability for products throughout the supply chain.
Retail Ready Packaging Solutions: 5 Key Benefits
Greater Brand Visibility
One of the benefits of retail ready packaging is a brand's presence can be increased in a retailer. A company’s brand colours, logo and lettering can be printed on the packaging. Retail ready packaging is placed on the retailers’ shelves and helps to create a branded display; which attracts customers to look at the product. If done correctly, strong branding can influence a customer to make a purchase.
Reduce Your Environmental Impact (Reduced Packaging Waste)
With increasing expectations from consumers for businesses to become more environmentally friendly, retail ready packaging is ideal. The use of shelf ready retail packaging helps brand image, the environment and costs. Less packaging is used and only the necessary materials are being used to make the packaging. Furthermore, shelf ready packaging boxes can be recycled and in the event it goes to a landfill, it will decompose over time.
Securely Transport Products with Retail Ready Packaging
Retail ready packaging solutions aims to secure and protect the products within, whilst also being durable. Through the use of corrugated cardboard, products can be transported safely from the manufacturers to the retailers. If any damage did occur, it would only impact the packaging, not the products within. One of the benefits of retail ready packaging is that the number of layers of corrugated cardboard can be tailored. There’s the choice to add more layers, for more protection if products need it.
If there are perishable items within the shelf ready packaging, the corrugated cardboard is designed to help keep moisture and bacteria out. This helps prevent food from spoiling, which is extremely beneficial if there are long shipping times.
Retail Ready Packaging (RRP) Amplifies Product Presentation
When shelf ready packaging boxes are being designed, the look and the purpose of the packaging are closely focused on. The packaging should be durable, ensuring that the retail packaging is not damaged prior to being displayed on retailers’ shelves, as well as offering protection for the products within. Considerations are also made to ensure that the box itself doesn’t fall down when customers take a product out.
Retail ready packaging is usually cube or cuboid shaped. This allows the shelf-ready packaging to be easily stacked and placed on retailers’ shelves, without having a “messy” display.
Enhancing Customer Experience
Retail ready packaging solutions offers the chance for companies to include additional information about the products. Information such as materials used to make the product, and ingredients used to make the food allows customers to make informed decisions before purchasing. For example, whether it has traces of nuts or vegan. By having this information on shelf ready packaging boxes available for customers to read, it can help build trust; with the potential to increase returning customers.
Interested? Find Out Why Diamond Box Is the Number One Choice for Shelf-Ready Packaging
Click here to discover why Diamond Box is the UK’s number one choice for shelf-ready packaging or speak to our experienced and friendly team today on 0121 505 2211 . You can also contact a member of the Diamond Box team by emailing sales@diamond-box.co.uk or by using or simple contact form below.