Packaging for Products: 10 Effective Ways to Make Your Products Stand Out on Store Shelves
Focus On the End-User (Understand Your Target Audience)
Gaining an understanding of your target audience is extremely beneficial for your product packaging and the product inside. Does your target audience look for bright colours, plain designs, uniquely shaped packaging or sustainability? When you are researching your target audience it is important to know exactly what they look for.
If your product is targeting young children, then it would not be beneficial for you to create packaging that is plain, modern and in a standard, cuboid shape. Children will not be attracted to this. They will have no knowledge that your product is aimed at them, even if your product packaging is within the toy section of a store. Instead, your packaging for products would benefit from utilising bright colours, unique shapes, and cartoon graphics; even when using cuboid-shaped boxes, making use of a clear window so children can see the actual product within.
Use Colour and Imagery Effectively
There are many packaging design factors to consider, such as colour and imagery, as these design choices play an important part. It’s always important to ensure that your company logo and company colours are represented somewhere on your packaging. Your repeat customers will be able to see the colour (or colours) and your company logo from far away and when they are looking for your product amongst others, they won’t be looking for the product name, rather they will identify your packaging by looking for your brand’s specific colours that your packaging utilises.
The use of different colours will have different connotations associated with it. For example, green packaging is associated with nutrients, natural, organic and recyclable products. Having your green packaging for products on the shelves will attract a health-conscious and eco friendly audience.
Keep Your Packaging Design Simple (Utilise The “KISS” Technique)
With many packaging design factors to consider, it’s important to create simple and attractive packaging for products. This is more beneficial than overcomplicating your product packaging with loads of different colours, images and text
To keep your product packaging labels simple, keep only the necessary information on there. For example, care instructions, sell-by dates, how to store the product etc.
Alongside this, keep the actual packaging simple. Reduce the amount of unnecessary packaging materials you use. Look for alternative options such as smaller packaging with peel and reveal labels, which ensures that all your information can still be seen by the user.
Here at DiamondBox, our friendly team can help you design the desired sustainable packaging for products. Click here to find out more about how the use of sustainable packaging benefits you.
Digitally Printed Packaging: Make Use of The Latest Technology
Utilising the latest technology, allows the best packaging for products to be manufactured. The use of services, such as digital printed packaging services, can enhance your businesses product packaging by making it look more attractive. High-quality graphics and clear colours can be added to the packaging, as well as QR codes. Overall enhancing the brand.
Make Use of Effective Packaging Stickers Strategically
Product packaging stickers can be utilised by small businesses to make a seemingly plain packaging have more information. It is a cost-effective method of personalising a product. Information such as the brand, tips or instructions can be added. Stickers can even have a QR code which will lead the customer to the website when they scan it.
Product packaging labels can provide additional information such as review scores and accreditations. Fairtrade labels, CE and FSC markings, are some but not all of the examples of accreditations which could be on product packaging labels. This will help businesses’ brand image as they can be deemed more trusting. Thus, making it more appealing to customers.
Ensure Your Product Packaging is Practical
Ensuring that your packaging for products is practical is a key packaging design factor. Choosing between boxes, plastic bags, pouches, jars or tins can be a key deciding factor for consumers when they are choosing between your product and competitors.
How to make packaging practical? This is down to the product within. For example, condiments, such as sauces are normally used as and when needed. Sauces are typically packaged within plastic sauce bottles as this type of packaging allows sauces to be stored easily compared to other forms of packaging such as a plastic pouch.
Uniquely Shaped Packaging
Uniquely shaped packaging is essentially packaging that fits the product within. Made from corrugated cardboard, this type of packaging can protect the product from damage during transportation. Such as external environments (weather, pests and unforeseen damages,)
Most of the time when consumers look at the store shelves, the shape of the packaging is usually the same. Having a uniquely shaped packaging, that is against the norms, will instantly stand out from your competitors. This could be the deciding factor for customers when choosing which product to buy.
Packaging for Products: The Importance of Typography
Another packaging design factor is the typography used on packaging for products. With many products on the shelves, the average customer only spends a few seconds glancing at products on the shelves. The human eye is naturally attracted to eye-catching packaging, the lettering is also included.
The font size and the weight needs to be considered. With more important text being a larger font size while also having a heavier font weight to ensure that this important text (such as the product name, or unique selling points) stands out. The ingredients and potential allergy warnings are listed clearly to make it easy for consumers to read.
This makes the customers aware of the allergens which the item of food contains. Considerations need to be made to ensure that the size of the font is not too small, as customers will have to look closely in order to read the information.
The target audience for the product needs to be considered as well. If the product is targeted at children, the typography is usually colourful, fun and big.
Product Packaging: Utilise Content Effectively
The inclusion of important information such as health hazards, allergens, product benefits and reviews or ratings can be a key deciding factor for consumers when deciding between products. If two products are of similar price and both do the same thing, the customer may choose the one which has reviews and ratings on the product packaging label as this provides the customer with greater trust in the product.
Similarly, if the customer was allergic to nuts and wanted to buy a loaf of bread. They need to be able to identify the list of ingredients that are used to make a brand’s specific loaf of bread. Ensuring that the list of ingredients used along with any allergy warnings are clearly displayed on your food packaging allows customers to decide whether a particular product, in this case, a loaf of bread, is safe for them to consume.
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