4 Ways to Make Product Returns as Easy as Possible

Dealing with a customer product return is an inevitable part of having a business in the retail sector. There are several things that you can do to reduce the number of returns that you receive in the first place. The key thing with returns is to keep costs down, as well as keeping your customers happy. The whole process needs to be more efficient if you want to retain customers.

Processing returns and how to return a package can be a bit of a headache for businesses in retail, as well as the eCommerce industry. Here are some of the things that you can do to make sure that the whole process is seamless and much more effective.

Have A Clear Products Returns Policy in Place

One of the first things that you need to do is to have a clear returns policy in place, in-store or online. This will help customers know what to do if they are looking to return their items. You shouldn’t make it too difficult for people to return products, like making them print their return labels, as it can leave them with a negative view of your business. When the returns are simple and easy to complete, then it will lead to improved customer loyalty. Think about how they can return something bought online, or what to do if they want to return things to a store.

Packaging

Thinking about the packaging that you use, especially in eCommerce, can play a part in how easy it is for people to return items to you. Utilising sustainable packaging can help make a huge difference, not just for your customers, but also for your brand's image.

Having a reusable package makes life for the consumer easier as they are not having to spend time looking for packaging to send your product back in. The environmental benefit to using Green sustainable packaging is that you will be reducing the amount of waste your business produces every year, as well as the energy used to manufacture your packaging.

Give A Great Customer Experience

Having a great customer experience is going to be the thing that can make or break your relationship with the customer. Often people will have bought the item for a reason, so they don’t want to have to return it. This provides you with an opportunity to sell another item to them, and make sure that they become repeat customers through a streamlined returns process. So, don’t make it difficult for them to return things. Give customers plenty of options with their returns, such as courier, mailing, or lockers. Providing updates through text message communication can make a difference too.

Choose How You’ll Refund Returns

It can be a good idea to think about how you will refund your customers when they send returns. Will you offer a store credit on a gift card, full refund, exchanges, or partial refunds? The refund you offer may vary from product to product but, by having a good refund return policy in place, your customers can easily find out and understand what type of refund they will be receiving.

What to Take Away

Providing your customers with a simple and effective product return policy will help in improving not only consumer retention but also brand loyalty. Having green sustainable packaging as a part of that process will help in improving your brand's image as well as enticing consumers to choose your product from the start.

Interested in finding out how we can elevate your brand? Get in touch and speak to a member of the DiamondBox team today on 0121 505 2211 or send us an email on sales@diamond-box.co.uk. We look forward to hearing from you.