5 Packaging Trends to Look Out for in 2021

2021 is here, and it’s the perfect time for a rethink of your packaging strategy. Whether you are starting a new business or overhauling your existing packaging, the packaging that you use has a significant impact. From the cost of shipping to customer satisfaction, packaging choice can influence various aspects of your business.

These eCommerce packaging trends are some of the things that you should look out for in the coming year to keep up with the latest practices.

Eye-catching Illustrations

Businesses in the retail industry are likely to start using more flat illustrations on packaging. This simple approach to printing designs on packaging can save money and time without sacrificing aesthetics. Flat illustrations have been taking over in the design world in general, which means they have also found their way into packaging. These types of illustrations are versatile and easy to fit into your branding, plus they don't require any expensive multi-textured surfaces. Look out for illustrations hinting at package content too.

Using Sustainable Packaging

Packaging sustainability has become more and more important over the years. It's now a major concern for consumers, so it plays a part in brand image and reputation. Sustainable packaging can also help businesses to save money and meet their green goals. A broad variety of sustainable solutions are available for packaging. DiamondBox provides two-way resealable boxes, removing the need for tape and making the boxes easier to reuse. Completely recyclable packaging offers greater sustainability in packaging too.

Creating a Valuable Unboxing Experience

Packaging can form a valuable part of the customer experience, and much of it is all in the unboxing. When it's time to open up the packaging to get at what's inside, people want to enjoy the experience. A focus on luxury and wealth, even with cardboard box packaging, will be more popular in 2021. More specifically, many brands are choosing to use vintage-style packaging that delivers authenticity and a feeling of something special.

Storytelling

Brand storytelling is an effective marketing strategy, and packaging for retail can form an important part of this. Packaging can be used to give key information about the product, the brand, and the brand story. This could include the brand's mission or information about their history, or even the origin of the product. Another possibility is directing customers towards additional resources, from the brand's website to their social media handles. This helps to build a connection and provide humanity to the brand.

Neutral Colours

When it comes to colours, neutral shades and earth tones are going to be popular in 2021. Minimalism has come into the packaging industry, and it can easily lend a more luxurious look to products. Neutral tones can even help to emphasise the sustainability of the packaging. They can be combined with some brighter accent colours in some instances too, as long as they help to reflect the brand.

Look out for these packaging trends in 2021 to ensure that your product packaging keeps up with all of the latest designs and practices.

What to Take Away

Providing your customers with high-quality, sustainable cardboard packaging that provides a unique tactile sensory experience allows your customers to feel a part of something much greater than just another brand.

Interested in finding out more about the different packaging trends and how they can benefit your product and brand? Get in touch with a member of the DiamondBox team today on 0121 505 2211  or by emailing sales@diamond-box.co.uk. You can also contact us by utilising the contact form below. We look forward to hearing from you.