Maximise the Effect of Your Ecommerce Packaging with These 6 Design Ideas
Recent studies have revealed that people who purchase luxury products are more likely to share their items on social media platforms, and 38% of survey participants admitted flaunting their expensive things in the social media domains. For example, on platforms like Instagram, unboxing hashtags trend more than a million times. All in all, it’s evident that consumers enjoy the experience of showcasing their packages, making it a good idea to hop on the eCommerce packaging trends. This is a massive opportunity for building brand awareness. Therefore, you may want to maximise the effect of eCommerce packaging with the following six eCommerce packaging design ideas.
Utilise Sustainable Packaging
Single-use plastic is a serious eCommerce packaging waste that threatens waterways, ocean life, and the entire natural environment. Many brands opt for plastic packaging solutions in an attempt to reduce their costs and maximise profit. Statistics show that environmentally-conscious customers embrace sustainable eCommerce packaging as 75% of consumers say they are ready to pay extra for recyclable packaging. Your eCommerce brand can consider adopting green eCommerce packaging solutions to market itself to eco-conscious consumers. Diamond Box employs cutting-edge box design strategies to create sustainable packaging for retailers and eCommerce brands.
Stand Out with Uniquely Shaped Ecommerce Packaging
Another surefire technique to catch people’s attention with your brand is to use design packaging shapes irresistible to consumers. For instance, the Rituals cosmetics brand presents its products in beautiful and unique boxes that eliminates the need for wrapping paper. Moreover, their labels influence their customers to retain their boxes. When the shape of your package is too lovely to be discarded, your brand image will travel far.
Tactile “Unboxing” Experience
The unboxing experience of your packaging is a critical element in eCommerce packaging trends. Unboxing videos are very popular on YouTube, with influential channels such as Unbox Therapy earning roughly $4 million annually. Tactile unboxing experience captures people’s excitement about your products when they open your package for the first time. Your ability to make that positive first impression can influence consumers’ perception of your brand.
Ecommerce Packaging in Colour
Colours count in eCommerce branding as they constitute visual impressions. Several studies have shown that people use just about three to ten seconds to make their final decisions on certain products. Once consumers form their final opinion about a package, getting them to change their mindset will not be easy. So, add bold, full, and white ink to improve your sustainable eCommerce packaging.
Bold Colours
Bold colours capture customers’ attention and improve brand recall. They make a striking and impactful appearance when consumers receive their package.
Full Colours
Full colours are employed in retail packaging applications. Premium brands often use full-colour graphics and designs to brand their printed e-commerce boxes. These foster engagement with consumers.
White Inks
White inks are popular eCommerce packaging ideas. Although some companies don’t print in white, white inks can also create a unique appearance and help your brand stand out.
Illustrations
Illustration-covered packaging is an artistic way to market your brand. You can customise your illustrations on product labels and packaging to target your customers’ aesthetic appeals and improve your eCommerce branding.
Still unsure? Ask the pros
See how DiamondBox can elevate your brand with eCommerce packaging by checking out our guide here.
Alternatively, you can get in touch with a member of the DiamondBox team today by using our quick and easy contact form below. You can also contact our team on 0121 505 2211 or by emailing us at sales@diamond-box.co.uk. We look forward to hearing from you.