Product Packaging: The Vital Role Packaging Plays
Why Is Product Packaging Important?
The product packaging definition is the protection of the product within from damage during distribution, storage, sale and use. It also refers to the graphics on the packaging.
The design of product packaging can influence consumers to buy your product. Having packaging which stands out on a shelf or website will draw attention to consumers, thus enhancing sales.
The Benefits of High- Quality, Bespoke Product Packaging
Product Packaging Helps Define Your Brand Identity
Your packaging defines what your brand is about. The use of high-quality materials to create the packaging, allows you to charge higher prices for your product. Consumers are more likely to pay high prices for product packaging which looks high quality. High quality packaging indicates to consumers that the product inside is high quality.
Product Packaging can help define your business, through the means of the graphics on the packaging (e.g. text, logos). For example, having brightly coloured animal graphics on the packaging would indicate to customers that your product is targeted at young children.
Not only can product packaging target your target audience, it is beneficial for repeat customers. Your repeat customers will know what they are looking for, (in terms of logos and graphics), when looking for your product.
Enhanced Customer Experience
The use of DiamondBoxes’ IterumFIVE allows your business to create custom printed designs for your packaging. We will work with you so that your desired product packaging is created.
Designing personalised product boxes adds a personal touch to the packaging. It makes the packaging unique and meaningful to the consumer. Therefore, consumers may share the personalised product boxes on social media and with their friends and family.
Creating a unique customer experience when consumers open the packaging is a huge benefit. Drawing on a consumer’s senses and feelings whilst opening a product is an experience that they won’t forget. Therefore, when they are buying a similar product, from the same company again, they will associate it with the experience.
Eco- Friendly Packaging Leading to Greater Customer Retention
How to choose which eco-friendly and sustainable packaging material to use is dependent on your product. First and foremost, you need to consider if there is a sustainable alternative for your packaging. Can the amount of packaging be reduced? Changing to bespoke product packaging will reduce waste and space, whilst protecting the product. Considerations also need to be made to ensure that the product packaging requirements are met.
One of the top product packaging tips when redesigning or creating packaging is to choose sustainable and eco-friendly packaging. The move towards sustainable and eco- friendly packaging is needed now more than ever. Customers are looking towards brands which have a commitment to sustainability. Utilising eco- friendly packaging can help brand image, increase customer retention and sales.
Packaging Products: Increased Product Protection
Bespoke product packaging is designed to fit the product within, no matter the shape. It also limits the movement of the product and is durable. The need for protective packaging, such as bubble wrap, is eliminated. As it is made from corrugated cardboard, the custom product boxes can absorb any impacts/ damages that could occur during transit.
Corrugated cardboard is made up of three separate layers of cardboard. If the product packaging is left outdoors in the rain, then the product inside won’t be damaged.
Bespoke Product Packaging Help Promote Your Brand
As mentioned above, unique packaging can be shared through social media. New businesses can see an influx in sales and traffic if their bespoke product packaging and the product is shared across social media.
The custom product boxes will come into contact with many workers before it gets delivered to the customers. From warehouses, to distribution centres and delivery drivers, the graphics on the outside of the product packaging will be seen. This is known as free advertising.
Learn More About Corrugated Cardboard and Why It Has Become the Number One Material Choice for Ecommerce Packaging By…
… checking out our detailed guide here, or by getting in touch and speaking to a member of our highly-skilled, experienced and friendly team today on 0121 505 2211 or by emailing sales@diamond-box.co.uk. The entire Diamond Box team looks forward to hearing from you.